California is a special habitat for the threatened and cherished Monarch butterfly. It is a well known location for Monarch "roosting" sites during the colder months of the Monarch's international journey.
Milkweed is the only plant species in which Monarch butterflies lay their eggs to complete their life cycle. Showy Milkweed is a California native variety which is indigenous to the coastal California region. Milkweed plants are critical for both cultural and wildlife conservation.
Old Town Malibu is an active supporter of The Malibu Monarch Project. 10% of seed proceeds are donated directly to their non-profit organization.